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Welcome to the Press Room for the Hollywood Sign, one of the oldest Hollywood celebrities and most established global pop culture icons...and a legend that's still grabbing headlines and generating news 86 years after its 'star was born.'
If you're with the media and are seeking additional press information,
interviews, photographs or footage of the Hollywood Sign, please
contact:
Betsy Isroelit
213.300.0108
betsy@rbicom.com
Year after year, the Hollywood Sign continues to fascinate the public, the film industry, and the international news media. Through its non-profit organization, The Hollywood Sign Trust, it plays a vibrant role in supporting the cultural life of Los Angeles and the wider media industry that is "Hollywood."
In this Press Room you can access news and 'Fast Facts' about the Sign and view recent TV coverage. Journalists and media will also find contacts for accessing new high definition B-roll, photos and Sign information, as well as a comprehensive library of historic Hollywood Sign and 'Hollywood-related' photos.
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April 2010 -- Hugh Hefner presents the Hollywood Sign Trust with the closing gift to 'Save the Peak,' capping efforts to raise funds to purchase and protect the 138 acres behind the Hollywood Sign. A star-studded press conference is held atop Mt. Lee, featuring remarks from California Gov. Arnold Schwarzenegger, Councilmember Tom LaBonge, Hollywood Sign Trust Chairman Chris Baumgart, and Trust for Public Land President Will Rogers.
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February 2010 -- The Hollywood Sign Trust joins the campaign to preserve Cahuenga Peak land adjacent to the Sign. For the first time ever, the Trust permits the placement of a temporary banner over the Sign, in this case to support fundraising efforts.
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The Hollywood Sign was originally built as a huge, illuminated advertisement for a upscale real estate development called Hollywoodland.
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In 1923 the Sign stretched four stories high and 450 feet wide across the top of Mt. Lee. Four thousand 20-watt light bulbs were mounted on the letters.
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In 1932, struggling actress Peg Entwhistle climbed to the top of the "H" and jumped to her death.
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The Sign was re-built in 1949 and the word "land" removed so that it would spell "Hollywood."
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