Introduction
A Time Before The Sign
Dream Factory
Tinseltown
1923 A Sign Reborn
Sound and The Crash
Hollywood Goes To War
The Post War Years
The Sign Is AChangin
1978 A Sign Reborn
Hollywood Sign Today

 


It's fitting that the Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called "Hollywoodland."

After all, despite the high profile of the film biz, real estate has always been Hollywood's primary economic driver.

Although the Sign's appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true.

Back then, the dream was a beautiful home and lifestyle. Today, the Sign's promise is more subtle - and can only be described as the parade of images, desires and ideas conjured by the word "Hollywood."

Come explore the fascinating past and present of this icon, town, industry, and idea in our detailed History of the Sign.

 

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Historical photos courtesy of the Bruce Torrence Hollywood Photograph Collection. Copyright © HollywoodPhotographs.com.
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